Discover our trusted methodology for market analytics excellence
Gain insight into how our specialists bring clarity and consistency to every campaign review. We combine rigorously tested frameworks with industry best practices to evaluate advertising effectiveness impartially.
Dr. Laura Jenkins
Lead Market Analyst
Expert Analyst Team
Skillful market professionals leading every analysis
Laura Jenkins
Lead Market Analyst
Doctorate in Market Analytics University of Sydney
Regional Government
Key Skills
Methods
Certifications
Laura leads our analytics practice, championing data integrity and outcome-driven reviews for every client.
Laura brings over a decade of industry experience, designing standardised frameworks tailored to the Australian regulatory landscape. Her work ensures the analytics remain reliable, actionable, and compliant with best practices.
Daniel Wu
Senior Data Strategist
Masters in Business Analytics Monash University
Major FMCG Brand
Key Skills
Methods
Certifications
Daniel adds a quantitative edge, ensuring advanced modelling and analytical rigor across client projects.
Daniel’s approach combines statistical accuracy with clear business insight. He has supported major campaigns, benchmarking outcomes using evidence-led processes, always maintaining confidentiality and traceability.
Priya Patel
Insights Manager
Bachelor in Data Science University of Melbourne
Global Media Agency
Key Skills
Methods
Certifications
Priya manages cross-channel reporting, providing actionable findings to drive meaningful marketing choices.
Priya applies structured processes to ensure consistency in metrics and client communication. Her experience enables harmonious cross-platform analytics, delivering findings in a clear, engaging format for stakeholders.
Michael Edwards
Compliance Lead
Masters in Regulatory Affairs University of Technology Sydney
Industry Regulator
Key Skills
Methods
Certifications
Michael upholds rigorous standards so all analytics meet national guidelines and protect client interests.
Michael guarantees every report aligns with the latest privacy and advertising regulations in Australia. His guidance assures clients that compliance and risk management are foundational to the analytics provided.
How Our Process Delivers
Every stage ensures clarity, transparency and actionable market intelligence
Collaborative Discovery Phase
We begin with client objectives and campaign context, forming a solid foundation for the analysis.
Key questions guide data gathering to align analytics with your market goals.
Structured Data Collection
Relevant data is securely gathered with privacy and regulatory considerations at each step.
All identifiable data is anonymised to comply with Australian law.
Comprehensive Analysis
Campaigns are reviewed against current benchmarks using validated, rigorous frameworks.
All metrics are verified to ensure transparency and reliability.
Insightful Reporting
Findings are documented, summarised, and presented for practical actionability.
Reports are tailored to your decision process, enabling strategic adjustments.
How We Compare to Others
See the benefits of impartial analytics versus common market alternatives